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State-Based Routing

Streamlined Call Distribution
based on Geographic Location.

  • Send all your 0800/0508 number calls to the right local office
  • Help your customers get the best possible service for their location
  • Streamline your call answering process and increase productivity

To use this feature, you will need to have or buy an Zintel number.

What is Geographic Routing?

Happier customers, fewer transfers and better results.

Geographic routing is also known as geo-routing or position-based routing. It automatically identifies a caller’s location, then directs their call to the closest store, branch or office.This means your customers can ring one number from anywhere in the country and get the right service for their location.

The alternatives to this tech? Advertising all your store numbers, or manually transferring calls via a head office. Both of these alternatives are inconvenient for you AND your customers. Geographic routing just makes sense for everyone.

Types of Geographic Routing

We offer two types of geo-routing.

Simple Geographic Routing

Forward call to your chosen location based on the Caller’s region – up to 17 regions supported.

Learn more

Complex Geographic Routing

Forward call to your chosen location based on the Caller’s region – up to 74 regions supported.

Learn more

Why use Geographic Routing?

Efficiently connect your customers with local services.

More efficient marketing

Advertise just one phone number to reach all your locations. Increase your conversion rate and improve customer experience by making it easy for customers to contact you.

Improve your customer service

When you automatically serve local results, your customers get what they need faster. Automating this gives your team more time to focus on what matters, such as delighting your customers.

Streamline your processes

Nobody wants to waste time. Holding, transfers, and long wait times frustrate everyone. A faster result will increase your conversion rate and make your staff and customers happier.

How does it work?

Connect callers to your nearest office or service.

Who uses Geographic Routing?

Everyone who needs to route their calls between regions and territories.

I was tired of running nationwide campaigns which failed to show clearly where calls originated or would send the customers to the wrong places. Using Zintel’s geographic routing, it was far easier to divert calls to the correct restaurants and easily analyse call traffic for effective management of our marketing budget. It’s not massive, so we need to be smart.
Zintel Customer

Zintel Customer Case Study

Melissa runs a small chain of 10 fast food outlets spread around the country. With Zintel, she now has a single business number she can advertise nationally but still have all calls delivered to the local branch based upon the callers geographical location.

Zintel provided her with a toll-free number, geographic routing plan and complex IVR solution to route both landline and mobile callers to their local restaurants.

This enables Mellisa to tap into a nationwide market for the business, while providing a localised presence for customers.

Melissa's Zintel Plans
Plan Type Pro Value Plan
Advanced Call Features Silver Pack
Request a Quote & Features

A smart business decision you won’t regret.


Choose Your Number Types

How It Works


Select Your Value Plan

Pricing and Plans


Select Your Advanced Features

Call Features

Need help getting started? Call us on 0800 946 835

Features Compatibility

Compatibility with inbound numbers.

Available with

0800 Number

0800 number is more memorable, more professional, and more attractive for prospective customers.

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Available with

0508 Number

0508 number gives your business a greater competitive edge, enabling your customers to call you toll-free.

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Available with

Word Number

Word Number are 0800 numbers0508 numbers or 0800 numbers followed by a word, such as 0800 zintel or 0508 service.

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Available with

Local Virtual Number

Local numbers allow you to tailor your phone number for different geographic locations, so you appear as a local wherever you advertise.

Learn more

Need help getting started? We’re always here to help

Frequently Asked Questions.

Yes. You can have up to 1 answer point for each state and territory.

Yes. You can set up specific rules to suit your business. You can choose to send calls to a default answer point (like your head office), block specific states or specify another state where you’d like to send the calls.

Yes. All you need to do is define the states and set where you want the calls to go to.

Simple Geographic Routing

We’re always here to help.

See how your business can benefit from Geographic Routing

Request a Quote & Features